PRODUCTION HOUSE RE-BRANDING
Maryland Institute College of Art, 2025
Mentor: Andrew Walters
Recognition: Young Ones ADC, CA Design 2026
For this project, I had to rebrand a production studio. The goal was to analyse the existing brand, develop a new visual identity, and present it as a pitch deck to the client.
The project involved designing a mark and flexible identity system, demonstrated across media, print, and branded applications.
Visual identity redesign for 21 Laps Entertainment, the film and television production company founded by Shawn Levy, known for films like Arrival and series such as Stranger Things.
Using the running track as the primary visual language, I developed a flexible system based on movement along the track designed to adapt across media, digital, and print spaces. Its fluid structure allows it to take on different roles, functioning as a schedule to measure time, a movie marathon motif for the website, or dynamic graphics for merchandise across formats.