MEDIA CAMPAIGN VISUAL IDENTITY
Maryland Institute College of Art, 2025
Mentor: Jennifer Cole Philips
OUTPOST is a unique community built around beautiful design-led co-working and co-living spaces based in idyllic remote locations in Bali and Sri Lanka. The task was to develop a clear brand stratergy and design a refreshed visual and verbal language.
I aimed to highlight OUTPOST’s duality—balancing productivity with presence, and deadlines with discovery. For this, I took images, geometric shapes and sounds and remxied them to capture the experience of a digital nomad through motion collages. Each social media post focuses on a specific aspect of their journey—culture, activities, or food. The language reinforces this duality through layered, double-meaning phrases.